Sales Excellence Advisors Ltd (SEA) and RevEng Consulting today announced a strategic partnership designed to enable B2B organisations to accelerate growth through a unified go-to-market strategy, sales technology enablement, and commercial execution.
This collaboration brings together two complementary consultancies known for their hands-on, outcome-driven approaches. SEA’s deep expertise in sales performance, advisory services, and business development will now integrate with RevEng’s proprietary Growth Excellence Model (GEM), a proven framework that connects strategy, marketing, sales, operations, and people into a single, cohesive revenue engine. SEA and RevEng also plan to partner on a joint offering in response to the upcoming EU Pay Transparency directives, enabling clients to seamlessly evolve their incentive compensation programs in compliance with the law.
Both firms were founded on the belief that commercial growth doesn’t happen in silos and that execution excellence is that key to bringing sales strategies to life. True transformation occurs when strategy, people, and technology move in alignment. Together, SEA and RevEng will offer clients an end-to-end capability - from diagnosing growth barriers to designing strategies, training teams, and implementing systems that deliver measurable, sustained results.
“This partnership combines SEA’s agility and real-world commercial insight with RevEng’s structured, data-driven methodology,” said Rebecca Bowden, Co-Founder and CEO of Sales Excellence Advisors. “Our teams think alike: we both believe in bridging the gap between strategy and execution. By working together, we can help clients not only design stronger go-to-market strategies but activate them faster and more effectively.”
Sales Excellence Advisors brings a network of senior advisors and commercial operators with decades of experience helping companies refine go-to-market execution, build enablement programs, and empower teams through practical, results-oriented training.
RevEng Consulting is known for driving holistic commercial transformation. Its Growth Excellence Model (GEM) unites marketing, sales, operations, and people around a shared definition of success, ensuring every growth lever pulls in the same direction.
Through this partnership, clients gain access to a joint offering that spans growth strategy, sales excellence, commercial operations, talent enablement, and GTM tech stack strategy: including expertise in Sales Compensation Growth Models and variable compensation frameworks aligned with evolving global standards such as Pay Transparency. Together with partner firms, we embed alongside client teams to leverage technology, data, and human insight to deliver tangible, scalable business outcomes.
“At RevEng, we’ve always believed that execution is where strategy succeeds or fails,” said Carmen Olmetti, Partner and Founder of RevEng Consulting. “Partnering with Sales Excellence Advisors allows us to extend that belief globally, combining our structured approach with their world-class sales expertise. Together, we’re equipping clients with the tools, insight, and capability to grow smarter, faster, and more sustainably.”
About Sales Excellence Advisors Ltd
Sales Excellence Advisors Ltd is a UK-based consultancy helping organisations scale smarter through go-to-market advisory, training, and technology-driven sales enablement.
About RevEng Consulting
RevEng Consulting is a revenue-growth consultancy that partners with businesses to align and transform their commercial functions through its proprietary Growth Excellence Model (GEM).