Case Studies

Apex Landscaping: PPC Case Study #2

Written by

Carmen Olmetti

Situation

A regional landscaping company had goals of penetrating the landscaping services, like lawn mowing and planting, but had no brand awareness or affinity in the competitive landscape.

Approach

• We researched the broader market to understand gaps, areas of opportunity, and the other customer value drivers.

• We built marketing collateral and other advertising materials leveraging their strong brand name.

• RevEng then engaged in keyword research and created content like videos, testimonials, case studies, and photo galleries to showcase their work.

• We designed and executed two, 12-month Google Ads (Google Search, YouTube, and Display) campaigns. We first started with brand marketing and the re-targeted and transitioned to highintent, performance marketing.

Results

The result was a

40% increase in overall revenue from landscape design in year one.

They was also able to focus on cross-selling opportunities

which further increased the overall revenue lift.

The Return on Ad Spend (RoAS) was nearly 11x.

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Ready to take the next step? Let’s connect and build the growth engine your business needs to thrive.