Case Studies

Haribo: Sales Incentive Compensation Case Study #3

Haribo: Sales Incentive Compensation Case Study #3

Written by

Avatar of author

Carmen Olmetti

Situation

Situation

Haribo was looking to restructure their direct and partner compensation programs to make their sales incentive plans market competitive and to improve partner revenue.

Approach

Approach

• RevEng began by reviewing Haribo’s Compensation Program, interviewing senior leaders in sales, finance, and select partners and distributors. We then isolated three major pain points that could impair Haribo’s ability to scale their partner program.


• RevEng then held three Design Sessions with Sales, Finance, and HR leadership with the goal of overhauling Partner Compensation models. RevEng also uncovered that crediting rules (when Partners were paid) were not incenting the desired sales behaviors.


• Lastly, given the material changes, RevEng recommended a comprehensive Communication and Training program to stress the importance of Partners to Haribo, explain the changes behind the plan, and give several examples which highlighted how the changes were ultimately more lucrative for Partners and Distributors.

Results

Results

New compensation structure for all of Haribo’s Partners and Distributors and changes to crediting rules.

New compensation structure for all of Haribo’s Partners and Distributors and changes to crediting rules.

In just one year after implementations,

Partner revenue increased nearly 30% and nearly 4 years later the Partner Program recommendations were still in place due to sustained year / year revenue growth.

Partner revenue increased nearly 30% and nearly 4 years later the Partner Program recommendations were still in place due to sustained year / year revenue growth.

Ready to Rev?

At RevEng Consulting, we don’t believe in one-size-fits-all solutions. With GEM, we partner with you to design, implement, and optimize strategies that work. Whether you’re scaling your business, entering new markets, or solving operational challenges, GEM is your blueprint for success.

Ready to take the next step? Let’s connect and build the growth engine your business needs to thrive.

Ready to Rev?

At RevEng Consulting, we don’t believe in one-size-fits-all solutions. With GEM, we partner with you to design, implement, and optimize strategies that work. Whether you’re scaling your business, entering new markets, or solving operational challenges, GEM is your blueprint for success.


Ready to take the next step? Let’s connect and build the growth engine your business needs to thrive.

Ready to Rev?

At RevEng Consulting, we don’t believe in one-size-fits-all solutions. With GEM, we partner with you to design, implement, and optimize strategies that work. Whether you’re scaling your business, entering new markets, or solving operational challenges, GEM is your blueprint for success.


Ready to take the next step? Let’s connect and build the growth engine your business needs to thrive.

Rev'ing Up

Sign-up to receive our monthly newsletter about the latest sales and marketing trends.

More Pages

©2025 All Rights Reserved RevEng Consulting

Rev'ing Up

Sign-up to receive our monthly newsletter about the latest sales and marketing trends.

More Pages

©2025 All Rights Reserved RevEng Consulting

Rev'ing Up

Sign-up to receive our monthly newsletter about the latest sales and marketing trends.

More Pages

©2025 All Rights Reserved RevEng Consulting