Case Studies
Written by
Carmen Olmetti
Haribo was looking to restructure their direct and partner compensation programs to make their sales incentive plans market competitive and to improve partner revenue.
• RevEng began by reviewing Haribo’s Compensation Program, interviewing senior leaders in sales, finance, and select partners and distributors. We then isolated three major pain points that could impair Haribo’s ability to scale their partner program.
• RevEng then held three Design Sessions with Sales, Finance, and HR leadership with the goal of overhauling Partner Compensation models. RevEng also uncovered that crediting rules (when Partners were paid) were not incenting the desired sales behaviors.
• Lastly, given the material changes, RevEng recommended a comprehensive Communication and Training program to stress the importance of Partners to Haribo, explain the changes behind the plan, and give several examples which highlighted how the changes were ultimately more lucrative for Partners and Distributors.
In just one year after implementations,