Case Studies
Written by
Carmen Olmetti
A regional residential and commercial painting company was looking to maintain their market share in key metropolitan areas while also building their brand and offering new services in new markets.
• Increase brand awareness in current and prospective markets by leveraging a combination of organic content creation (based on keyword and competitive research), Google Display, and YouTube.
• Reconnect and engage with previous customers leveraging organic content created with our brand awareness campaigns and new content focused on relationship building. We also began email marketing campaigns using their extensive customer email list.
• We launched two comprehensive Google Search Ad campaigns - one focusing with current customers and the other penetrating new markets.
The integrated combination of brand awareness, email, organic content, and Google Ads resulted in a
Organic marketing content, email, & re-targeting delivered
Within a 3-month period, Google Search Ads resulted in