RevEng Academy

Practitioner-built courses for the professionals who build, run, and transform commercial engines.

RevEng Academy is the educational extension of RevEng Consulting's client work. Every course is built from the same frameworks, methodologies, and practitioner experience we bring to PE-backed portfolio companies and mid-market B2B organizations.

This is not academic theory repackaged for a course platform. It is the operational knowledge that drives measurable commercial outcomes, structured into self-paced learning that commercial leaders, operators, and aspiring strategists can apply immediately.

Built on the Growth Excellence Model

Every Academy course connects to the Growth Excellence Model (GEM), RevEng's integrated framework for commercial transformation. GEM connects five go-to-market pillars (Strategy, Marketing, Sales, Commercial Operations, and People) with six cross-functional foundations into a complete commercial operating system.

The through-line across every course is the Chief Outcome Officer concept: the principle that cross-functional fluency is what makes AI transformational. Each course builds the Knowledge and Connections that create leverage across the commercial engine, whether you are deepening expertise in a single pillar or building the cross-functional fluency to direct AI across the full system.

The Curriculum

RevEng Academy launches 12 courses across six waves from spring through fall 2026. Each course is self-paced, delivered on the Thinkific platform, and designed for practitioners who need to apply what they learn, not just understand it conceptually.

Wave 1

The Foundation

GEM Master Course

The complete Growth Excellence Model: how the five pillars and six foundations work as an integrated system. This course provides the architectural understanding that connects every subsequent course in the curriculum. If you take one course, take this one.

Strategy Pillar

Deep dive into the Strategy pillar: product-market fit validation, opportunity segmentation, channel optimization, revenue model and pricing architecture, and M&A commercial integration. Strategy is where every other pillar gets its direction.

Wave 2

Marketing and Sales

Marketing Pillar

Demand generation, pipeline management, brand positioning, account-based marketing, and field marketing execution. How marketing connects to sales execution, operations infrastructure, and strategic priorities to produce pipeline that actually converts.

Sales Pillar

Skills-based sales process design, territory and capacity planning, account management and expansion, deal strategy and execution, and customer success optimization. Built from the same frameworks RevEng uses in client engagements with enterprise sales organizations.

Wave 3

Operations and People

Commercial Operations Pillar

I-enabled tech stack architecture, data management and analytics, process optimization, deal desk and CPQ operations, and forecasting methodology. The operational infrastructure that determines what AI can accomplish across your commercial engine.

People Pillar

Competency model design, training and enablement architecture, incentive design and ICM/SPM administration, talent acquisition and retention strategy, and performance management frameworks. Every commercial strategy ultimately depends on the people executing it.

Wave 4

Applied Frameworks

Sales Compensation Design

The complete compensation design methodology: pay philosophy, pay mix, quota setting, plan mechanics, accelerators, crediting, SPIFs, plan administration, and change management. Built from RevEng's Sales Compensation Growth Model and informed by hundreds of plan designs across industries and selling motions.

Brand Congruence

Aligning what you promise, what you deliver, and what customers experience across every touchpoint. The Brand Congruence framework provides a diagnostic and implementation methodology for closing the gaps between marketing, product, service, and channel arenas.

Wave 5

AI and Revenue Operations

AI-Driven Revenue Operations

The AI RevOps framework applied as a complete course: maturity assessment, foundation building, implementation strategy, and continuous optimization. How to build the RevOps infrastructure that enables AI to operate across the full commercial system.

The AI-Augmented Commercial Professional

Practical application of the AI-Augmented Seller and GTM Engineer concepts across every commercial role. How to direct AI with cross-functional Knowledge and Connections to produce work that functional AI tools alone cannot generate.

Wave 6

Advanced Applications

M&A Commercial Integration

Pre-acquisition commercial due diligence and post-acquisition commercial integration. How to evaluate commercial fit before the deal closes and execute the integration that captures the value the deal thesis projected. Built from direct M&A practitioner experience.

Career Architecture and Pay Transparency

The career architecture framework combined with pay transparency compliance and implementation. How to build competitive, transparent career and compensation structures that attract, retain, and develop commercial talent.

Who RevEng Academy Is For

PE Operating Partners and Portfolio Company Leaders

You need your leadership teams to execute commercial transformations faster and with less consulting dependency. Academy courses give your portfolio companies the frameworks and practitioner knowledge to accelerate value creation across the commercial engine.

Commercial Leaders and Operators

You run marketing, sales, operations, or people functions and need to deepen your domain expertise while building cross-functional fluency. Academy courses are built by practitioners who have done the work, not academics who have studied it.

Revenue Operations and GTM Professionals

You sit at the intersection of multiple functions and need the cross-functional Knowledge and Connections to direct AI across the full commercial system. Academy courses build the fluency that turns RevOps from an operational support function into the intelligence layer of the commercial engine.

Aspiring Chief Outcome Officers

You recognize that cross-functional fluency is the career differentiator in an AI-driven commercial landscape. The Academy curriculum, anchored by the Chief Outcome Officer model, provides a structured development path for building the Knowledge and Connections that create leverage.

What Makes It Different

Practitioner-Built, Not Academic

Every course is developed by the same team that delivers RevEng's consulting engagements. The frameworks taught in the Academy are the frameworks we use with clients. The examples are drawn from real transformations, real comp plan designs, real RevOps implementations.

Integrated, Not Isolated

Each course connects to the broader GEM framework and to every other course in the curriculum. Sales compensation design is taught in the context of the strategy it supports, the operations infrastructure that administers it, and the financial model that governs it. No pillar is taught in a silo.

Actionable, Not Theoretical

Every course includes frameworks, templates, and diagnostic tools that practitioners can apply to their own organizations immediately. The goal is not knowledge acquisition. The goal is capability that translates into measurable commercial outcomes.

Get Started

RevEng Academy courses launch in waves beginning spring 2026. Sign up to be notified when enrollment opens for the courses that match your development priorities.